6 pillars of a complete marketing suite
KiboERP does more than send emails. The marketing suite covers the entire customer lifecycle — from the first awareness campaign to the loyalty program — with data shared across your CRM, e-commerce and POS.
Email Marketing — from campaign to conversion
The KiboERP email module relies on a block-based template editor, no code required. Create newsletters, promotions or transactional emails in minutes, then schedule sending based on each recipient's timezone.
Key Email Features
- Customizable templates — library of 20+ industry-specific templates (retail, restaurant, pharmacy, school) editable via drag-and-drop blocks.
- A/B testing — test two subject lines on 20% of your list, KiboERP automatically sends the winner to the rest.
- Advanced segmentation — target by purchase history, average basket, last visit date, city or any custom CRM field.
- GDPR unsubscribe — one-click unsubscribe link, unified Email + SMS list, on-demand export for DPO/CNIL.
- Real-time statistics — open rate, clicks, hard/soft bounces, unsubscribe rate, attributed revenue.
- Transactional email — order confirmation, payment receipt, stock alert via the same SMTP pipeline.
SMS Marketing — UEMOA operators + global coverage
SMS remains the most-read channel in many emerging markets: 98% average open rate within 3 minutes of receipt. KiboERP natively integrates the APIs of major UEMOA operators and Twilio for the rest of the world.
Supported Operators
- Orange (CI, ML, SN, BF, GN…) — direct API integration, customizable sender ID, real-time delivery receipts.
- MTN (CI, BJ, GN, CD…) — bulk SMS with per-number status webhooks.
- Moov Africa (BF, TG, BJ, ML…) — bulk send up to 100,000 SMS/hour, tiered pricing.
- Twilio — coverage in 180+ countries, long codes, two-way SMS for international campaigns.
SMS Features
- Import CSV list or direct sync with CRM segments.
- Immediate or scheduled send with per-country local time optimization.
- Dynamic personalization: first name, amount, date, promo code.
- Per-operator deliverability tracking: delivered, network failure, invalid number.
- Inbound SMS (opt-in/opt-out) handled automatically.
WhatsApp Business — official conversations and broadcasts
With 2.5 billion active users — many in emerging markets — WhatsApp has become essential for customer relationships. KiboERP connects to the official WhatsApp Business API by Meta, ensuring compliance and service continuity.
What you can do
- Meta-approved templates — submit and manage your message templates (transactional, marketing, authentication) directly from KiboERP.
- Broadcasts — send a template message to up to 1,000 opted-in customers in a single action, from a CRM segment.
- Inbound conversations — automatic assignment to CRM agents, centralized history, internal tags and notes.
- Action buttons — quick CTAs (View order, Confirm delivery, Access coupon) embedded in templates.
- Rich media — images, PDF (purchase order, catalog), short videos in template messages.
A Meta-verified WhatsApp Business API account is required. The KiboERP team supports you through the verification process during onboarding.
Automation Workflows — the right message at the right time
Automation workflows automatically trigger communication sequences in response to business events: purchase, birthday, inactivity, cart abandonment. Configure them once, let them work.
Ready-to-use workflows
- Welcome — Email D+0, SMS D+3, WhatsApp D+7 for new customers. Average conversion rate: +18%.
- Birthday — personalized email + SMS promo code the day before the customer's birthday.
- Cart abandonment — email reminder H+1, SMS H+24 if unopened, WhatsApp D+3 for carts above your threshold.
- Win-back — re-engagement sequence for customers inactive for 30/60/90 days with progressive offer.
- After-sale — review request D+7 after purchase, cross-sell D+14 depending on product category.
- Stock alert — automatically notify waitlisted customers when a product is restocked.
Use cases by sector
E-commerce store
Sync your catalog with customer segments, send personalized promotions by purchased category, recover abandoned carts via same-day SMS. Result: 8 to 15% cart recovery based on KiboERP data.
Restaurant and quick-service
Send today's menu via SMS at 11:30, collect WhatsApp reservations, run a monthly email campaign for the loyalty program. Visit-frequency segmentation rewards your best customers.
Pharmacy
Prescription renewal reminders via SMS, stock-out/return information via WhatsApp, monthly health newsletter via email. Built-in GDPR compliance for sensitive health data.
School and training center
Exam summons via SMS, results via WhatsApp, pedagogical newsletter via email. Segmentation by class, year or status (enrolled, prospect, alumni).
Hotel and hospitality
Booking confirmation via email + WhatsApp, room-upgrade upsell D-3 via email, post-stay review request via SMS. The module syncs with the KiboERP booking module.
Comparison — KiboERP vs Mailchimp vs Brevo vs Klaviyo
Western marketing tools were designed for North American or European markets. They do not support African SMS operators, charge in USD only and require separate subscriptions for Email, SMS and CRM. KiboERP was built differently.
KiboERP is more than a marketing tool. It is a complete ERP suite where marketing is natively connected to your sales, inventory and accounting. You no longer manage silos — you operate a single data system.
SaaS or On-premise — choose your deployment
KiboERP is the only marketing suite available both as SaaS Cloud and as On-premise deployment on your infrastructure. Both options share the same code base and the same features.
- Get started in 30 minutes
- Automatic updates
- Secure hosting included
- Responsive support in English & French
- Access from any device
- Daily backups
- Deploy on your server / LAN
- Data 100% on your premises
- Ideal for banks, institutions, groups
- Advanced customization
- Integrations with existing systems
- Annual maintenance contract
Frequently asked questions
Is KiboERP an alternative to Mailchimp?
Yes. KiboERP includes a complete email marketing module (campaigns, templates, A/B testing, segments) natively integrated with your CRM and customer data. Unlike Mailchimp, no separate subscription is required.
Which SMS operators are supported?
KiboERP supports Orange, MTN, Moov (UEMOA region) via direct API integration, as well as Twilio for global coverage. Deliverability is tracked in real time.
Does the WhatsApp Business module require a separate Meta account?
Yes, a Meta-approved WhatsApp Business API account is required. KiboERP connects to your existing account via the official API and lets you manage templates, conversations and broadcasts from your dashboard.
How does the GDPR-compliant unsubscribe list work?
KiboERP manages a unified unsubscribe list across email and SMS. A contact who unsubscribes via email is automatically excluded from SMS campaigns and vice-versa.
Can the marketing automation be used in On-premise mode?
Yes. In On-premise mode, all marketing modules are available. You configure your own SMTP, SMS gateways and WhatsApp credentials.
Are the statistics in real time?
Email statistics are updated every hour. SMS delivery receipts are near real-time. A unified dashboard aggregates all metrics across channels.
Which plan includes marketing automation?
Email marketing is available starting with the Essentiel plan. SMS and WhatsApp Business are included in the Business and Enterprise plans.
Can I import an existing contact list?
Yes, via CSV/Excel import from the CRM module settings. Duplicates are detected automatically and contacts are associated with existing segments.
Going further with KiboERP
Launch your first campaign today
Email, SMS or WhatsApp — pick the channel, we handle the rest. Setup in under 30 minutes.